https://snakobdesign.com Jake Levin Tue, 29 Oct 2024 01:13:19 +0000 https://snakobdesign.com en https://snakobdesign.com/Goldfish-Crackers Tue, 29 Oct 2024 01:13:19 +0000 Jake Levin https://snakobdesign.com/Goldfish-Crackers Goldfish Crackers Organic Social Content for Goldfish Crackers (a Campbell’s brand). From 2023-2025 I worked alongside several other creatives forging fun and engaging posts across Instagram and TikTok.&nbsp; Timeframe: Jan 2023 - June 2025Collaborated with: Tamara Tripp (Copywriter 2024-205), Rachel Slakter (Art Director 2023-2024), Chad Fenoglio (Creative Director 2023), Michael Skoog (Copywriter 2024), Joey Livingston (Copywriter 2023-2024), Chris Bailey (Creative Director 2024-2025)Roles:Graphic DesignerArt DirectorIllustrationProduction <img width="2922" height="2934" width_o="2922" height_o="2934" data-src="https://freight.cargo.site/t/original/i/4268587dba87063c599b1f8b9413bb3fcd99fdfc801ed4563550b10b2d02d87b/Asset-92x.png" data-mid="237070481" border="0" src="https://freight.cargo.site/w/1000/i/4268587dba87063c599b1f8b9413bb3fcd99fdfc801ed4563550b10b2d02d87b/Asset-92x.png" /> <img width="2254" height="4682" width_o="2254" height_o="4682" data-src="https://freight.cargo.site/t/original/i/4391a6a92a6f97c69c99823293c00f7c80be71e3d53766b41bffcbccc1914469/Asset-82x.png" data-mid="237070449" border="0" src="https://freight.cargo.site/w/1000/i/4391a6a92a6f97c69c99823293c00f7c80be71e3d53766b41bffcbccc1914469/Asset-82x.png" /> TINNED FISHTinned fish have been trending lately, with the colorful and quirky designs of the tins appealing to both consumers and art enthusiasts.&nbsp; As a fish-free fish, Goldfish is clearly meant to exist in a tin...in some capacity. While the logistics of actually creating sealed tins with the crackers in them is beyond what we could realistically do with our budget and time-frame, using a little bit of stage magic, we were able to create it for social media. I had a timeline of about 6 weeks from ideation to posting date to design and manufacture tins, and then get the production of the video and photographic deliverable options. My budget for creating this was $200 (Tammy, who was the copywriter/hand talent and I were on retainer, so our hourly cost was not factored in). <img width="2205" height="2215" width_o="2205" height_o="2215" data-src="https://freight.cargo.site/t/original/i/6ce72b681f81ec08a708e79d585b13c8a45c13ff1079ed87d0b899f79277239a/Asset-232x.png" data-mid="237075713" border="0" src="https://freight.cargo.site/w/1000/i/6ce72b681f81ec08a708e79d585b13c8a45c13ff1079ed87d0b899f79277239a/Asset-232x.png" /> Early round mockups of the tin design were here. Mocked up on a tin as a proof of concept as what it would look like with the pull tab ove rthe design. I also had to design around the label breaking cleanly and not tearing in any sort of ugly way when opening.For the actual preparation of the tins, I went on a mission to find an existing fish tin that could hold *roughly* 55 crackers—which is a serving, and I could order a decent amount of as each tin can only be opened once. <img width="2205" height="2215" width_o="2205" height_o="2215" data-src="https://freight.cargo.site/t/original/i/b453d9814c612a4c537b30fa8a1e357d3537a51547bec8b4accb5c6284a2279a/Asset-212x.png" data-mid="237072480" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/b453d9814c612a4c537b30fa8a1e357d3537a51547bec8b4accb5c6284a2279a/Asset-212x.png" /><img width="2205" height="2215" width_o="2205" height_o="2215" data-src="https://freight.cargo.site/t/original/i/c7996d4837545bb9d49e235813e948b377a169542a4801e09f8100aa3d884c11/Asset-202x.png" data-mid="237072479" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/c7996d4837545bb9d49e235813e948b377a169542a4801e09f8100aa3d884c11/Asset-202x.png" /> <img width="4160" height="2247" width_o="4160" height_o="2247" data-src="https://freight.cargo.site/t/original/i/210f5b25ffcb5e2b56701381edb8d719e68071d47519b041721ae903a6e4d027/Asset-192x.png" data-mid="237072478" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/210f5b25ffcb5e2b56701381edb8d719e68071d47519b041721ae903a6e4d027/Asset-192x.png" /><img width="2450" height="2216" width_o="2450" height_o="2216" data-src="https://freight.cargo.site/t/original/i/f20b6bd79396d189858449d65d0d54aa5ac2df971a40ad5efd5c7c9977d35d54/Asset-222x.png" data-mid="237075707" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/f20b6bd79396d189858449d65d0d54aa5ac2df971a40ad5efd5c7c9977d35d54/Asset-222x.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8b07b067875188a74748e9731ac9b820095b4d21e34563e9a6e581702ea3cbf7/GF_tin-fish-4x51.gif" data-mid="237075361" border="0" src="https://freight.cargo.site/w/1000/i/8b07b067875188a74748e9731ac9b820095b4d21e34563e9a6e581702ea3cbf7/GF_tin-fish-4x51.gif" /> After finding the most ideal tin (King Oscar) I sliced out the back, and manually emptied out the sardines. I ran the emptied tins through my dishwasher three times to ensure it wouldn’t smell awful or leave any residue on the crackers. Believe me, my apartment smelled like fish for a solid week. I then applied the label (a sticker sheet I ordered, which was the most economical way to get the label made), filled up the tins with crackers, sealed them up with a bristol board backing, and then boxed up and mailed half the tins down to LA for Tammy to make use of her hands for video purposes. With the client going for a video of Tammy opening the tin as the final deliverable, this ended up as one of our best engaging and performing posts of the year, on time and even under budget. <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a7838e71f1cc150d64bf9c70f45c37a74ec21d9ee148a7daa92d01c16e2e24d3/tinopenshort-ezgif.com-optimize.gif" data-mid="237076640" border="0" data-scale="95" src="https://freight.cargo.site/w/600/i/a7838e71f1cc150d64bf9c70f45c37a74ec21d9ee148a7daa92d01c16e2e24d3/tinopenshort-ezgif.com-optimize.gif" /> <img width="2254" height="4682" width_o="2254" height_o="4682" data-src="https://freight.cargo.site/t/original/i/10b70632a5f2b731b876e82e9cae422b48ccbc0ffdfd3fa3fc0333d5e6ba2372/Asset-42x.png" data-mid="237070234" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/10b70632a5f2b731b876e82e9cae422b48ccbc0ffdfd3fa3fc0333d5e6ba2372/Asset-42x.png" /> SPOOKY SNACKSFor 2023’s Halloween, the client was asking for some sort of “retro or throwback” kind of post with their product. It was pretty open ended, and we had felt inspired by old Halloween illustrations from when we were kids. Client loved the idea, and I then made a set of illustrations inspired by those Halloween images of yore. <img width="4375" height="2751" width_o="4375" height_o="2751" data-src="https://freight.cargo.site/t/original/i/8d4a3c8e668250f6a40394d9a75f3b4d975d33685386c63ca7c1628e4bca52c5/Asset-32x.png" data-mid="237070233" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8d4a3c8e668250f6a40394d9a75f3b4d975d33685386c63ca7c1628e4bca52c5/Asset-32x.png" /> <img width="2254" height="4682" width_o="2254" height_o="4682" data-src="https://freight.cargo.site/t/original/i/f81692154fd7ec2ae3cbf82ee645fd4570ac823137c75d6e6ae730e25d477e5b/Asset-62x.png" data-mid="237070268" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/f81692154fd7ec2ae3cbf82ee645fd4570ac823137c75d6e6ae730e25d477e5b/Asset-62x.png" /> <img width="8708" height="2771" width_o="8708" height_o="2771" data-src="https://freight.cargo.site/t/original/i/0a993327a968d10bcb1d3057fa8d9afd8110a52d32a6661deb1f3c94afc03a56/Asset-52x.png" data-mid="237070267" border="0" src="https://freight.cargo.site/w/1000/i/0a993327a968d10bcb1d3057fa8d9afd8110a52d32a6661deb1f3c94afc03a56/Asset-52x.png" /> HOUSE OF GOLDFISHAs a social media presence, Goldfish loves tying in with cultural moments, and had wanted to find a moment with HBO’s House of the Dragon returning in 2024 for a second season. Keeping in mind we did not have any feasible way to create a direct co-branded ad, as a team we thought out: well if the flavors(SKUs) were living in Westeros, what houses would they be? A bag is kind of a house anyways? (The carton—a castle?) And for the audience to relate, what would the houses’ sigil be? I then created a set of illustrations for the five flavors they were focusing on most for summer 2024—Pizza, Cheddar, Pretzel, Colors, and Vanilla Cupcake. FINNDERFor Valentine’s Day, we mocked up a Tinder-inspired dating app to showcase the range of cracker’s available to take home *wink wink*. <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/93deb6b1e7ad1df082351a20b85858513ceb1979cd92b8c64e73d2cebfa632dd/Goldfish-Dating-App_Original.png" data-mid="220449673" border="0" src="https://freight.cargo.site/w/1000/i/93deb6b1e7ad1df082351a20b85858513ceb1979cd92b8c64e73d2cebfa632dd/Goldfish-Dating-App_Original.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3d43fd82f526be9847773eb352e4fdc87efe5761f1ec203cddb4e20247a5c207/Comp-1_1_1.gif" data-mid="220449674" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/3d43fd82f526be9847773eb352e4fdc87efe5761f1ec203cddb4e20247a5c207/Comp-1_1_1.gif" /> https://snakobdesign.com/T-Mobile Fri, 13 Jan 2023 00:01:16 +0000 Jake Levin https://snakobdesign.com/T-Mobile T-Mobile’s 2023 Post-Holiday ResetUn-Holidazzling T-Mobile’s storesTimeframe: September-December 2022 Collaborated with: Ryan Harvey (Design Director), Nicolae White (Copywriter)Roles:Graphic Designer <img width="8055" height="4167" width_o="8055" height_o="4167" data-src="https://freight.cargo.site/t/original/i/1e5f8f22f711603871750a62289d5d0b067c27d8735e5ddab80d77c221b5c0af/Jan-Reset-Comps_Travel-Biligual_10-21WG3---3.jpg" data-mid="164631870" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1e5f8f22f711603871750a62289d5d0b067c27d8735e5ddab80d77c221b5c0af/Jan-Reset-Comps_Travel-Biligual_10-21WG3---3.jpg" /> Objective Following T-Mobile’s annual holiday treatment to their stores, they asked for a fresher take on what would normally be seen as a “default” state for their stores. The client had asked for an approach that prioritized value and benefits messaging, and adhering to the T-Mobile brand’s visual guidelines (utilizing the square shape in the logo, magenta, and a focus on the perspective being that of the customer—capturing the scene as if it was from their eyes/phone). <img width="2871" height="4167" width_o="2871" height_o="4167" data-src="https://freight.cargo.site/t/original/i/6964ee05f9b0433c4da08c6a608be656a60f320fc36390a44eb754a575a17a15/Jan-Reset-Comps_Travel-Biligual_10-21WG1---1.jpg" data-mid="164631865" border="0" src="https://freight.cargo.site/w/1000/i/6964ee05f9b0433c4da08c6a608be656a60f320fc36390a44eb754a575a17a15/Jan-Reset-Comps_Travel-Biligual_10-21WG1---1.jpg" /> <img width="2871" height="4167" width_o="2871" height_o="4167" data-src="https://freight.cargo.site/t/original/i/bc867c022f1a1c7af81d3291e260949bdb83e308e59572b9d422fe47303db3be/Jan-Reset-Comps_Travel-Biligual_11-1WG1---2-Bilingual-Travel-Colon-copy.jpg" data-mid="164631125" border="0" src="https://freight.cargo.site/w/1000/i/bc867c022f1a1c7af81d3291e260949bdb83e308e59572b9d422fe47303db3be/Jan-Reset-Comps_Travel-Biligual_11-1WG1---2-Bilingual-Travel-Colon-copy.jpg" /> Process Prioritizing T-Mobile’s needs and how to adhere to their brand vision, I knew I had a limited color palette of white, black, and magenta (100% M of course) and needed to incorporate photography that focused on family and travel. Type repetition had been used frequently over the past campaigns, and I wanted to develop something more visually compelling. Using the main benefit as a textural pattern, I used it to frame the headline, while still keeping the frame clear for the talent to engage with the audience.All in all, about 10 patterns in white, magenta, and a magenta outline were developed to frame 8 different value headlines. The headlines and patterns were all tilted 15º to the right, which came up as the best balance between visual interest, tension, and legibility. Fun fact: I had to build most of the patterns in every/any color besides magenta, because I couldn’t tell if I would go blind or crazy first, due to an overwhelming surplus of magenta.&nbsp; <img width="1998" height="3528" width_o="1998" height_o="3528" data-src="https://freight.cargo.site/t/original/i/6de8c119f8ff324c9b8fb67051afb0b76fbdfc70d297d4139cbe61204a748be7/Jan-Reset_Streaming_BoW_11-1BoW-2-copy-2.jpg" data-mid="164630543" border="0" src="https://freight.cargo.site/w/1000/i/6de8c119f8ff324c9b8fb67051afb0b76fbdfc70d297d4139cbe61204a748be7/Jan-Reset_Streaming_BoW_11-1BoW-2-copy-2.jpg" /> All patterns, headlines, and rules on placement and scaling were collated into a visual design guide provided to the production team who were absolute heroes, and created over 400 (!!!) different deliverables across over 6700 stores. <img width="8055" height="4167" width_o="8055" height_o="4167" data-src="https://freight.cargo.site/t/original/i/e2320e71d7573a52c495337e57b3aedcc74391137a0089f398bae091390fa1b0/Jan-Reset_comp-2.jpg" data-mid="164634813" border="0" src="https://freight.cargo.site/w/1000/i/e2320e71d7573a52c495337e57b3aedcc74391137a0089f398bae091390fa1b0/Jan-Reset_comp-2.jpg" /> Winning concept for the pitch to client <img width="1550" height="886" width_o="1550" height_o="886" data-src="https://freight.cargo.site/t/original/i/84fbb004d3bd694d06af990d2f2d0a908f4d970f544bf26b3c624cb7c54f3eec/Screen-Shot-2023-01-13-at-2.48.11-PM.png" data-mid="164659432" border="0" src="https://freight.cargo.site/w/1000/i/84fbb004d3bd694d06af990d2f2d0a908f4d970f544bf26b3c624cb7c54f3eec/Screen-Shot-2023-01-13-at-2.48.11-PM.png" />8 patterns in the visual design guide <img width="1486" height="1346" width_o="1486" height_o="1346" data-src="https://freight.cargo.site/t/original/i/d01aec9ff84bb5b460d418ffb834af7514a8a2c57e7c5c54b6f864585683864b/Screen-Shot-2022-10-20-at-4.57.10-PM.png" data-mid="164664622" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/d01aec9ff84bb5b460d418ffb834af7514a8a2c57e7c5c54b6f864585683864b/Screen-Shot-2022-10-20-at-4.57.10-PM.png" /> Excerpt from visual guidelines An obstacle that had not presented itself to us immediately (our agency had just been awarded the fleet stores and this was a new territory for all) was that 200+ of the 6700ish stores would have all signage and graphics in both english and spanish. Learning that for most of the deliverables it would need to be a bilingual approach, I had to find a way to keep the same visual approach, but allowing for both languages to be displayed as equal as possible. We referred to this internally as “the colon” which was to create another hole on the pattern to stack the headlines, hence a “:” shape.&nbsp; Additional challenges were adapting non-mural sized, wayfinding, and less photo reliant signage to a complimentary visual style. This was done by applying that 15º angle to other elements, and finding more opportunities to use a texture and repeating pattern. <img width="1687" height="4185" width_o="1687" height_o="4185" data-src="https://freight.cargo.site/t/original/i/cacf040d8aaa3cd71d7e5c23adee113bcb604708009bf653f619b3ec5f70e336/Jan-Reset-Comps_T-Mo-Tuesday_IRL-Dimension_11-15_No-WendysVHP-top---23.43_-x-58.125_-C.jpg" data-mid="164634354" border="0" src="https://freight.cargo.site/w/1000/i/cacf040d8aaa3cd71d7e5c23adee113bcb604708009bf653f619b3ec5f70e336/Jan-Reset-Comps_T-Mo-Tuesday_IRL-Dimension_11-15_No-WendysVHP-top---23.43_-x-58.125_-C.jpg" /> <img width="1687" height="4185" width_o="1687" height_o="4185" data-src="https://freight.cargo.site/t/original/i/ee032862c21af87ef613b42d3e9bb6f58e23a90f5f5f22c656a76e5e1e853bdf/Jan-Reset-Comps_T-Mo-Tuesday_Spanish_11-14VHP-top---23.43_-x-58.125_-C-copy.jpg" data-mid="164634112" border="0" src="https://freight.cargo.site/w/1000/i/ee032862c21af87ef613b42d3e9bb6f58e23a90f5f5f22c656a76e5e1e853bdf/Jan-Reset-Comps_T-Mo-Tuesday_Spanish_11-14VHP-top---23.43_-x-58.125_-C-copy.jpg" /> <img width="8055" height="4167" width_o="8055" height_o="4167" data-src="https://freight.cargo.site/t/original/i/dfa024b0e80afc8c07f256f563eb5e5c5136fc5d4721c1b28989969e00f0279e/Jan-Reset-Comps_Travel-Biligual_10-21WG3---1.jpg" data-mid="164631869" border="0" src="https://freight.cargo.site/w/1000/i/dfa024b0e80afc8c07f256f563eb5e5c5136fc5d4721c1b28989969e00f0279e/Jan-Reset-Comps_Travel-Biligual_10-21WG3---1.jpg" />English only layout <img width="8055" height="4167" width_o="8055" height_o="4167" data-src="https://freight.cargo.site/t/original/i/38b1efdee7ca729ee09e8a638492515a22baf442cbb641bc62aa6c14ac57b6a1/Jan-Reset-Comps_Travel-Biligual_11-1WG3---1.jpg" data-mid="164631126" border="0" src="https://freight.cargo.site/w/1000/i/38b1efdee7ca729ee09e8a638492515a22baf442cbb641bc62aa6c14ac57b6a1/Jan-Reset-Comps_Travel-Biligual_11-1WG3---1.jpg" />Bilingual layout https://snakobdesign.com/KEXP Sun, 24 Oct 2021 19:05:31 +0000 Jake Levin https://snakobdesign.com/KEXP KEXP Summer DriveSummer One-Day FundraiserTimeframe: May-June 2021Collaborated with: Michelle Billings (Design Director)Roles:Graphic DesignerIllustrationProduction <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/19013b78b36b079559adecf54b32a89633f967b59fdb7ce001552ad70cd13b5c/Q221-KXP-004_Summer-Drive-Postcard-Outlined.jpg" data-mid="122518190" border="0" src="https://freight.cargo.site/w/1000/i/19013b78b36b079559adecf54b32a89633f967b59fdb7ce001552ad70cd13b5c/Q221-KXP-004_Summer-Drive-Postcard-Outlined.jpg" />Postcard front for drive announcement KEXP is almost entirely funded by listener donations, and has four(ish) drives a year. The 2021 Summer drive was based off of a postcard design I made as a reminder card for existing donors to continue their monthly donations/membership.&nbsp; The reminder card was from a request for something geometric, vintage looking, and maybe a little agit-prop inspired—with all the elements that make up KEXP included. We went through some old posters and found some styles we liked and found a palette we could add the KEXP gold into. The “golden record” as a sun (it’s also a space reference btw—they love space) along with coffee, nature, and music equipment. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a10df1f60e896fe08e64c296b3dbfc8860cc999eb002cef24f963bb3f0a62843/Q221-KXP-005_SummerDrive_Twitter_Main_Message_1920x1080.png" data-mid="129013040" border="0" src="https://freight.cargo.site/w/1000/i/a10df1f60e896fe08e64c296b3dbfc8860cc999eb002cef24f963bb3f0a62843/Q221-KXP-005_SummerDrive_Twitter_Main_Message_1920x1080.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aeac5a39b9eadc1c4481ba1e719f6491a35ffac048063cf7f77e8f037f968763/Q221-KXP-005_SummerDrive_Twitter_Main_Power_1920x1080.png" data-mid="129013041" border="0" src="https://freight.cargo.site/w/1000/i/aeac5a39b9eadc1c4481ba1e719f6491a35ffac048063cf7f77e8f037f968763/Q221-KXP-005_SummerDrive_Twitter_Main_Power_1920x1080.png" /> Two variations for social media <img width="504" height="360" width_o="504" height_o="360" data-src="https://freight.cargo.site/t/original/i/869dd36b204913530639a7112ff5692d32e918a2e54922f218191671db71479d/Q221-KXP-004_Renewal-Postcard_7x5-Back.jpg" data-mid="122518232" border="0" src="https://freight.cargo.site/w/504/i/869dd36b204913530639a7112ff5692d32e918a2e54922f218191671db71479d/Q221-KXP-004_Renewal-Postcard_7x5-Back.jpg" />Initial postcard made for a spring-time reminder message <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/9b6b9ad652a298770f7329299caae553438792008955f82344d2135ab0c4d20d/Q221-KXP-005_SummerDrive_FB_Post_ThankYou_1200x630.png" data-mid="122518152" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/9b6b9ad652a298770f7329299caae553438792008955f82344d2135ab0c4d20d/Q221-KXP-005_SummerDrive_FB_Post_ThankYou_1200x630.png" />Large social media header (for end of drive Thank You) To make it into the summer drive, we did a rotation of the same color palette, and changed some of the elements into a more summery/warm theme. For the record, just between you and me—I don’t know why a popsicle with sunglasses made the cut, but a hotdog with sunglasses didn’t. Anyways, for the end of drive thank you messaging, I felt that having the sun/record setting behind the water and mountains would be a nice way to show a bit of sentimentality in the end. This also required another color rotation to make it look more like a sunset. The only swag item for this drive was their request for a tote bag that was supposed to look as “publicly funded media as possible” (boring) and emphasized to pick a font that’s probably default on MS Word. It was a huge hit and all were snatched up within hours. This ended up being KEXP’s most successful fundraising to date. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/163254ceffcde87608d8a83717e06515640fdd222106d087c7927025d86825fb/totemockup.jpg" data-mid="128905116" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/163254ceffcde87608d8a83717e06515640fdd222106d087c7927025d86825fb/totemockup.jpg" /> The ever-popular KEXP tote <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/1d46dd52531b69ff70313a632be43987fae9aa9913ca1f7d47a632300507a882/Splash-Page_375x812_gold.jpg" data-mid="122518211" border="0" data-scale="82" src="https://freight.cargo.site/w/375/i/1d46dd52531b69ff70313a632be43987fae9aa9913ca1f7d47a632300507a882/Splash-Page_375x812_gold.jpg" /> Mobile Splash-page <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e7c804c63f2d8054daa246a29f1d9e4f6da05d766ece8f23ca4c0bac7b3c393/Q221-KXP-005_SummerDrive_Homepage_ThankYou_1080x1080.png" data-mid="122518153" border="0" src="https://freight.cargo.site/w/1000/i/8e7c804c63f2d8054daa246a29f1d9e4f6da05d766ece8f23ca4c0bac7b3c393/Q221-KXP-005_SummerDrive_Homepage_ThankYou_1080x1080.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39c14eb23909bb1c34badc3a35cd5774b10b2272ac602bdb71862ac83ef2cc1c/Q221-KXP-005_SummerDrive_IG_Post_Main_1080x1080.png" data-mid="122518154" border="0" src="https://freight.cargo.site/w/1000/i/39c14eb23909bb1c34badc3a35cd5774b10b2272ac602bdb71862ac83ef2cc1c/Q221-KXP-005_SummerDrive_IG_Post_Main_1080x1080.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c17b604decaab254068aaa93b62c29ba56f156231992734e2e73eda46071447/Thankyou-Insta-2-1080x1080.png" data-mid="122518157" border="0" src="https://freight.cargo.site/w/1000/i/2c17b604decaab254068aaa93b62c29ba56f156231992734e2e73eda46071447/Thankyou-Insta-2-1080x1080.png" /> KEXP Fall DriveAnnual Fall Week-long FundraiserTimeframe: August-October 2021Collaborated with: Michelle Billings (Design Director)Roles:Graphic DesignerIllustrationProduction <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b4fa70c7d84365f7cab9adb31a5e17e480c8717dfa7dac7114615d4e139608e/Q321-KXP-008_Fall-Drive_Gathering-Space-1920x1080.png" data-mid="129122788" border="0" src="https://freight.cargo.site/w/1000/i/5b4fa70c7d84365f7cab9adb31a5e17e480c8717dfa7dac7114615d4e139608e/Q321-KXP-008_Fall-Drive_Gathering-Space-1920x1080.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b67f75bc1ef829d28d69ca43cffba8f2ed5f9e98ffddfb1516d53651ad7592cf/Instagram-1080x1080_Premiums-Mugs.png" data-mid="122518313" border="0" src="https://freight.cargo.site/w/1000/i/b67f75bc1ef829d28d69ca43cffba8f2ed5f9e98ffddfb1516d53651ad7592cf/Instagram-1080x1080_Premiums-Mugs.png" /> A mug for every daytime show <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/428dfb57f1701bae6c0940dbfaf816d02854b90aa0c695f2327230f000b9f143/Instagram-1080x1080_Mug-Morningshow.png" data-mid="128902624" border="0" src="https://freight.cargo.site/w/1000/i/428dfb57f1701bae6c0940dbfaf816d02854b90aa0c695f2327230f000b9f143/Instagram-1080x1080_Mug-Morningshow.png" />With their show’s tagline on back <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96d9ae85fd20490700e4f142a0416920c0453abf49cc4f3d533784d5794e2921/Instagram-1080x1080_Premiums-3up.png" data-mid="122518308" border="0" src="https://freight.cargo.site/w/1000/i/96d9ae85fd20490700e4f142a0416920c0453abf49cc4f3d533784d5794e2921/Instagram-1080x1080_Premiums-3up.png" /> So much swag/giveaways! We started the Fall Drive in August working on the t-shirt that was a piece of the supporting swag. This was a very swag heavy drive, by the way! They wanted a type focused design that could be evergreen as well. The goal was for the shirt design to lead the rest of the drive’s direction, but mid process we were given new direction to make it “inspired by 80’s cassette and vhs tapes.” We eventually found a balance between the Amplifier Love Day type style (see below), and tape covers, and brought that to fruition. There was a bit of simpliciation involved as my concept with the distressed cardboard cover was too much for the time frame involved, and eventually replaced the teal with a purple to warm up the palette. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f360179c581217455ca961b002f64f3b0e95026f991d0a07de80443ec546f71c/textured.png" data-mid="128902550" border="0" src="https://freight.cargo.site/w/1000/i/f360179c581217455ca961b002f64f3b0e95026f991d0a07de80443ec546f71c/textured.png" /> Concept art that was reduced to a simpler style for final execution <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8e4ef2bd6141b2e4e5eb2f105390c87a2524a74210d76b2702d9e3f8eae6777/Q321-KXP-008_Fall-Drive_Instagram-1080x1080_Thank-you.png" data-mid="128902841" border="0" src="https://freight.cargo.site/w/1000/i/a8e4ef2bd6141b2e4e5eb2f105390c87a2524a74210d76b2702d9e3f8eae6777/Q321-KXP-008_Fall-Drive_Instagram-1080x1080_Thank-you.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bb3f9ed4e36d65e26cc64216acc235088d8eeaed5f5212d5e2167a0c9466958/Instagram-1080x1080_Premiums-Shirt.png" data-mid="128902703" border="0" src="https://freight.cargo.site/w/1000/i/0bb3f9ed4e36d65e26cc64216acc235088d8eeaed5f5212d5e2167a0c9466958/Instagram-1080x1080_Premiums-Shirt.png" /> Final t-shirt design As this was a swag heavy drive, in addition to the t-shirt, there were also five mugs (one for each daytime show) with the show title and slogan, a bandana, a beanie (much requested), a sling bag. The latter two were just logo slaps, but I needed to make them look real for the donors, as the product was yet to have been ordered. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7dfcfb6dd6b4948f40f4d2d0e5eba77a79967595bc1fdc6edf65dbef9505587/Instagram-1080x1080_Premiums-Bandana.png" data-mid="122518310" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/d7dfcfb6dd6b4948f40f4d2d0e5eba77a79967595bc1fdc6edf65dbef9505587/Instagram-1080x1080_Premiums-Bandana.png" /> <img width="600" height="200" width_o="600" height_o="200" data-src="https://freight.cargo.site/t/original/i/6b57176a6fb78bd9b5b5e9d8537f3b1e9c7dff6424cdaf3e571e3feaa03bd363/MARKETO.png" data-mid="129123242" border="0" src="https://freight.cargo.site/w/600/i/6b57176a6fb78bd9b5b5e9d8537f3b1e9c7dff6424cdaf3e571e3feaa03bd363/MARKETO.png" /> Amplifier Love DayOne-Day Drive/Appreciation day for monthly donorsTimeframe: July 2021Collaborated with: Michelle Billings (Design Director)Roles:Graphic DesignerIllustrationProductionAnimation <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1ac6817a026d388c94011bc5ddac5d04220e4cf6e46727088b8a4cd2befe1a80/Amplifier-Love-Card_Front.jpg" data-mid="128909100" border="0" src="https://freight.cargo.site/w/1000/i/1ac6817a026d388c94011bc5ddac5d04220e4cf6e46727088b8a4cd2befe1a80/Amplifier-Love-Card_Front.jpg" /> This was a two part project, the initial part was creating a sticker-postcard. The ask was for something like a calendar, and they wanted 12 stickers on a 5”7” card. Michelle and I basically just went to town making a ton of illustrations with the concept of “Amplifiers help us keep a beat.” We tried a couple iterations of things that suggest or rhymed with beat, along with some seasonal images. The end product was kind of a grab bag of the client’s favorite drawings we made, that I layed out and scaled to look as much like a calendar as possible. Part 2 was making a logo and style lockup to suggest beating. I added in some motion to the logo and lockup, feeling that the “Amplifiers” should actually amplify, and the heart should have some sort of beating to it. They hadn’t had anything animated for social usage for a while so were delighted to have a little bit of motion to post on their Instagram. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3956592a642c5cb751ea92ba15a908e62678cc67ea97ef6142765da29d3ca1f2/Asset-8_2021-07-15.png" data-mid="129129415" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3956592a642c5cb751ea92ba15a908e62678cc67ea97ef6142765da29d3ca1f2/Asset-8_2021-07-15.png" /> Social media announcement <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/32a9f5bb8d71bea7306daaadfcff8de13cae03e80a1b7865470955131a843587/Front_Contour-Cuts.jpg" data-mid="129129048" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/32a9f5bb8d71bea7306daaadfcff8de13cae03e80a1b7865470955131a843587/Front_Contour-Cuts.jpg" /> Dielines! https://snakobdesign.com/Miscellania Mon, 03 Jan 2022 22:15:52 +0000 Jake Levin https://snakobdesign.com/Miscellania Miscellania Just a collection of various illustrations from drawing challenges, stickers I’ve made, and just whatever other fun stuff I make in my own time. It’s fun, I promise. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/52ad31b83b6e7b1e4fdd961068aab62776280ef6df016aac8bdf4eeb55dfbd4c/hellbunny.jpg" data-mid="128898646" border="0" src="https://freight.cargo.site/w/1000/i/52ad31b83b6e7b1e4fdd961068aab62776280ef6df016aac8bdf4eeb55dfbd4c/hellbunny.jpg" /> “Hellbunny” prompt from a Halloween/October drawing challenge. <img width="2160" height="2870" width_o="2160" height_o="2870" data-src="https://freight.cargo.site/t/original/i/ddd616ab4de0b26ff5b6a8a8354e9b4a9f873e54d424bcc4c517c385019f4c5b/SCCA_2025-poster-show_small.jpg" data-mid="237068864" border="0" src="https://freight.cargo.site/w/1000/i/ddd616ab4de0b26ff5b6a8a8354e9b4a9f873e54d424bcc4c517c385019f4c5b/SCCA_2025-poster-show_small.jpg" /> My contribution for the alumni poster show to celebrate Seattle Central Creative Academy’s 75th year of existence. Our prompt was just what part of school struck us as the most memorable. While for many folks it was the friends we made along the way, I was not alone in remembering Jason Hoppe (our Adobe Suite instructor) telling us to “hot dog” the ends of our strokes. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bad3b3245419d983382a80ad06313091fd9335fcdc9e08ab6b54e5e839086dbe/SCCA_2025-wink.jpg" data-mid="237068994" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/bad3b3245419d983382a80ad06313091fd9335fcdc9e08ab6b54e5e839086dbe/SCCA_2025-wink.jpg" /> Various stickers I have made in the past couple years. I *try* to come up with a new sticker every month. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/af368d6e0f161ac8668c238e47aaae7b4408389a90e9e79f3e38bd169be6723a/hanginthere4dribble.jpg" data-mid="128898705" border="0" src="https://freight.cargo.site/w/1000/i/af368d6e0f161ac8668c238e47aaae7b4408389a90e9e79f3e38bd169be6723a/hanginthere4dribble.jpg" />I just wanted to make a positive feel good sticker <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/504e2612b1425515ad931eb9446d2d75a51df9662b0491435ff18db306d4fc1c/doppelgangerdribble.jpg" data-mid="128898700" border="0" src="https://freight.cargo.site/w/1000/i/504e2612b1425515ad931eb9446d2d75a51df9662b0491435ff18db306d4fc1c/doppelgangerdribble.jpg" /> This was inspired by a dream maybe? <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5b434c7be5026d25e930df17129f877096b6f06f9b216ba89cf996b8856de228/strangerlowrez.jpg" data-mid="128898690" border="0" src="https://freight.cargo.site/w/1000/i/5b434c7be5026d25e930df17129f877096b6f06f9b216ba89cf996b8856de228/strangerlowrez.jpg" />I misread some street art that said “you are *stronger* than you think” <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c34cba041927be1ccced18b5a25b1aba38461d837d39d9428362ebdd4e901f16/hotdachsund.png" data-mid="128898725" border="0" src="https://freight.cargo.site/w/1000/i/c34cba041927be1ccced18b5a25b1aba38461d837d39d9428362ebdd4e901f16/hotdachsund.png" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/19c8f95378463e1a01d0a03f095922c6469c6b6fc28c615952429b31ddb94824/RONARECORD.jpg" data-mid="128898794" border="0" src="https://freight.cargo.site/w/1000/i/19c8f95378463e1a01d0a03f095922c6469c6b6fc28c615952429b31ddb94824/RONARECORD.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5eb969a3ba4e6b525d84c2bde3c63a8affb798572ace53f45e9e9dde75a8f961/ronapleasuredribbb.jpg" data-mid="128898793" border="0" src="https://freight.cargo.site/w/1000/i/5eb969a3ba4e6b525d84c2bde3c63a8affb798572ace53f45e9e9dde75a8f961/ronapleasuredribbb.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6c0ecd168d69ab4497019a494b8a704ae3170f87e6482d88eef0e545bf15b109/RONASHIRT.jpg" data-mid="128898795" border="0" src="https://freight.cargo.site/w/1000/i/6c0ecd168d69ab4497019a494b8a704ae3170f87e6482d88eef0e545bf15b109/RONASHIRT.jpg" /> While doom-scrolling some pandemic news, I noticed that the graphs for case counts looked a lot like Joy Division’s ICONIC album cover for Unknown Pleasures (designed by Peter Saville). I took the weekly case average’s from the beginning of this pandemic to the end of November 2020 (the most recent data at the time) and compiled the graphs for all 50 US states descending alphabetically. Fun Fact #1: This was from late 2020, this would have been MUCH more work to make today, unfortunately (this is more true everyday). Fun Fact #2: I started selling this shirt on my Etsy for some passive income, and it got reported and sent me to Etsy jail 3 times. Not for copyright infringement, which I probably deserved, but because it offended someone,&nbsp; <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3c33ae4e0dc87ee2dc310bb5e3dc8774c04a2beb177929d62b738c84da4270a7/Untitled_Artwork-6.gif" data-mid="146631763" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3c33ae4e0dc87ee2dc310bb5e3dc8774c04a2beb177929d62b738c84da4270a7/Untitled_Artwork-6.gif" /> Be A Bowie Little gif that is part of an internal identity system developed for a silo/division of the Publicis Groupe. One of the five core cultural values is “Be a Bowie”— be original, take a risk, create something new, and inspire others to collaborate. https://snakobdesign.com/Peloton-Seattle Mon, 03 Jan 2022 22:02:33 +0000 Jake Levin https://snakobdesign.com/Peloton-Seattle Peloton Seattle Peloton Seattle is a bike shop and café in the crossroads of Seattle’s First Hill and Central District neighborhoods.&nbsp; <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0b5c908abd9c0cf3389ab09b82ce232d798e4496c7df7e33ed4ced11ba8bd2cf/Expansion_insta.jpg" data-mid="128897450" border="0" alt="Illustration for their shop expansion announcement." data-caption="Illustration for their shop expansion announcement." src="https://freight.cargo.site/w/1000/i/0b5c908abd9c0cf3389ab09b82ce232d798e4496c7df7e33ed4ced11ba8bd2cf/Expansion_insta.jpg" /> Illustration for their shop expansion announcement (with their owners/staff in front of their future space) T-Shirt for Peloton’s 5th anniversary. The ask was for a wizard (based on one from a halloween drawing challenge) on a mountain bike, going down 5 hills/jumps (one for each year). 2 colors+white, along with accompanying sticker. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/090ddac785c3e3aad809e8a4b05cce7adfae7902b14c925e9338469966e78987/longsleeve.jpg" data-mid="128897474" border="0" src="https://freight.cargo.site/w/1000/i/090ddac785c3e3aad809e8a4b05cce7adfae7902b14c925e9338469966e78987/longsleeve.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/82897dba8a367b869c5c22665a491a496487a4b12b65c7cd8bd5b8931206c8dc/sticker.jpg" data-mid="128897479" border="0" src="https://freight.cargo.site/w/1000/i/82897dba8a367b869c5c22665a491a496487a4b12b65c7cd8bd5b8931206c8dc/sticker.jpg" /> Peloton X Swift Industries Coinciding with Peloton’s expansion, they collaborated with Swift Industries (a local cycling bag manufacturer) setting a Swift product wall in the dining area. I was asked to make an illustration for social media to announce the collaboration and support it’s opening. They additionally asked for usage of 4 of my concept sketches for ongoing event announcements.&nbsp; <img width="1800" height="2250" width_o="1800" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ad8d82bbcdc7aad8ddd23f9035928bd96817ea3762a32bea01d76bbc42cad4a6/diner-insta-post.jpg" data-mid="128897499" border="0" src="https://freight.cargo.site/w/1000/i/ad8d82bbcdc7aad8ddd23f9035928bd96817ea3762a32bea01d76bbc42cad4a6/diner-insta-post.jpg" /> Final image for Instagram story post <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0b0cd35e4ffa4b2fcb09d9e3653209094009fd46ddd9d2aef76f06da3ce3935e/feildandtents.jpg" data-mid="128897668" border="0" src="https://freight.cargo.site/w/1000/i/0b0cd35e4ffa4b2fcb09d9e3653209094009fd46ddd9d2aef76f06da3ce3935e/feildandtents.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/906bc02cd510b7dafaec48673d40618b43f36213f115c17a9789311da5ce1ba8/camp.jpg" data-mid="128897823" border="0" src="https://freight.cargo.site/w/1000/i/906bc02cd510b7dafaec48673d40618b43f36213f115c17a9789311da5ce1ba8/camp.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ef9a0e43bd4ef070fbce050a1cad9f8f095e5374a66f8eb79905e550edb1c8d6/downhill.jpg" data-mid="128897824" border="0" src="https://freight.cargo.site/w/1000/i/ef9a0e43bd4ef070fbce050a1cad9f8f095e5374a66f8eb79905e550edb1c8d6/downhill.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7510517d5630ecef17893eca26fadfb3e0ce2308b1245ca2e5790eb57e0c84ee/rivercrossing.jpg" data-mid="128897831" border="0" src="https://freight.cargo.site/w/1000/i/7510517d5630ecef17893eca26fadfb3e0ce2308b1245ca2e5790eb57e0c84ee/rivercrossing.jpg" /> A Farewell to Tacos For several years Peleton had a weekly taco night, which was their biggest sales day of the week. But during *early* pandemic, it was suspended because...just everything. Once covid calmed down for a minute they had one-night, one last time, taco night, and wanted a special illustration for social to promote it. <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/be3a72bcfcb3f3e7e11b82cd7fa9c86fd789b12956f9c7a432e37e0a94ec63c8/insta-main-tacowizard.jpg" data-mid="128898339" border="0" src="https://freight.cargo.site/w/1000/i/be3a72bcfcb3f3e7e11b82cd7fa9c86fd789b12956f9c7a432e37e0a94ec63c8/insta-main-tacowizard.jpg" /> https://snakobdesign.com/Campbell-s-Snack-Social Thu, 27 Jul 2023 01:53:19 +0000 Jake Levin https://snakobdesign.com/Campbell-s-Snack-Social Campbell’s Snack Social Beyond Goldfish Crackers, at PXP we did Organic Social Content for several of their other snack brands, with my efforts usually focusing on Snyder’s of Hanover Pretzels, and Pepperidge Farm Cookies. Timeframe: Jan 2023 - June 2025 Collaborated with: Rachel Slakter (Art Director 2023-204), Izzy Weinberg (Art Director), Chad Fenoglio (Creative Director 2023), Michael Skoog (Copywriter 2024), Joey Livingston (Copywriter 2023-2024), Chris Bailey (Creative Director 2024-2025)Roles:Graphic DesignerArt DirectorIllustrationProduction <img width="5176" height="3729" width_o="5176" height_o="3729" data-src="https://freight.cargo.site/t/original/i/aa4d6878b971c21637c3f43d842a40d45d2a9c427b9ee58749dac19bd120e4db/Asset-182x.png" data-mid="237072148" border="0" src="https://freight.cargo.site/w/1000/i/aa4d6878b971c21637c3f43d842a40d45d2a9c427b9ee58749dac19bd120e4db/Asset-182x.png" /> PEPPERIDGE FARM &nbsp; <img width="2254" height="4682" width_o="2254" height_o="4682" data-src="https://freight.cargo.site/t/original/i/5f15e6e9356d81bc0337109cc923fe7e241534bdf1553e484235c08fed2c1868/Asset-152x.png" data-mid="237071876" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/5f15e6e9356d81bc0337109cc923fe7e241534bdf1553e484235c08fed2c1868/Asset-152x.png" /> Pre-Summer Break A carousel of illustrations showcasing Pepperidge Farm’s flagship cookies in their distinctive namesake cities. We wanted to showcase international travel as a break from summer ordinary, and inspired by their European themed cookies I illustrated a set of postcards highlighting both the cookie itself and the distinctive landmarks of that city. Stylized architecture was the main emphasis, with nods to café culture (having a pastry with a beverage). <img width="6480" height="2700" width_o="6480" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f89683fe5bd07dd6c5d005a14311a0f1d0f8701a94bdccea89079be2c9653090/Asset-162x.png" data-mid="237071983" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f89683fe5bd07dd6c5d005a14311a0f1d0f8701a94bdccea89079be2c9653090/Asset-162x.png" />Originally it was three of their “Europe Inspired” cities, but after launching their Ojai cookie, they wanted to add in two cookie types with American inpsiration, adding in Montauk as well (they asked me to pick my *personal favorite* of their cookies to add as the final addition). <img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a9d7404df5e07b1a858f9c87627f13803dd4bb1180325115a6b85e9ce9c52766/Asset-172x.png" data-mid="237071984" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/a9d7404df5e07b1a858f9c87627f13803dd4bb1180325115a6b85e9ce9c52766/Asset-172x.png" /> Inspirational TypographyAn Instagram post with a quick and hopefully inspiring phrase to hopefully encourage the customer to relax, make it through the day, and have a lil treat. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/88196c5b8e80a6edb22248def71c0680ac85999d71ad76775cc650bb98b637fa/Milano_Inspirational-Typography.jpg" data-mid="186204580" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/88196c5b8e80a6edb22248def71c0680ac85999d71ad76775cc650bb98b637fa/Milano_Inspirational-Typography.jpg" /> Accept CookiesA post playing off of that annoying pop-up that has taken over EVERY. SINGLE. WEBSITE. Remind me to deselect cookies, so I don’t get a weird suggested purchases algorythm. (I aparantly am a candy-obsessed farmer) <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1614c22ae120b186fb9c03f8133ab6e215b0720fac02d4f5f6792db0da06590/Milano_Accept-Cookies.jpg" data-mid="186204891" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d1614c22ae120b186fb9c03f8133ab6e215b0720fac02d4f5f6792db0da06590/Milano_Accept-Cookies.jpg" /> Indulgent Expression We were asked to show a series of Instagram posts to showcase the cookie itself, in a fun way, without too of the post distracting from the cookie itself. Testing the water here, so if you are reading this and there is only one image, either it didn’t go great, or its still July and we havn’t moved forward with anything else. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3dc4489b6f3c8b400b61b74430fbda4fe6fcd5984a0e0e7603a2896a4fc322e2/Milano_Indulgent-Expression.jpg" data-mid="186204892" border="0" src="https://freight.cargo.site/w/1000/i/3dc4489b6f3c8b400b61b74430fbda4fe6fcd5984a0e0e7603a2896a4fc322e2/Milano_Indulgent-Expression.jpg" /> SNYDER’S OF HANOVER <img width="2254" height="4682" width_o="2254" height_o="4682" data-src="https://freight.cargo.site/t/original/i/18f9278f1b4791e89fc62f52b81d8ba19b32d7068559f834194daed2400c86fd/Asset-112x.png" data-mid="237071592" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/18f9278f1b4791e89fc62f52b81d8ba19b32d7068559f834194daed2400c86fd/Asset-112x.png" /> Pretzel Snowman Looking for some seasonal (winter content) we looked for something that might provide a welcome distraction for followers. The client had really wanted to see something snowy, and I had noticed that illustrations had been performing well across all of our brands. I created a single page comic showing one’s true love and devotion for Snyder’s pretzels. Using the official brand colors I was able to also showcase the brand’s 3 primary shapes they wanted to showcase: Mini’s, Rods, and Snaps. I had offered the option of the builder to eat the snowman nose/pretzel rod first, but it was the locked eyes that had really won them over. <img width="2204" height="2214" width_o="2204" height_o="2214" data-src="https://freight.cargo.site/t/original/i/d8fb6048f5ecce9a3ed36385e399ab091a9ad74b9a93a0ef8026479acd5aa9f5/Asset-102x.png" data-mid="237071591" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/d8fb6048f5ecce9a3ed36385e399ab091a9ad74b9a93a0ef8026479acd5aa9f5/Asset-102x.png" /><img width="2216" height="2744" width_o="2216" height_o="2744" data-src="https://freight.cargo.site/t/original/i/370c0f111bef46ada0ce0b2bdabfac45453aff9dd14f5b35cbdc3f5b64f8d99b/Asset-122x.png" data-mid="237071593" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/370c0f111bef46ada0ce0b2bdabfac45453aff9dd14f5b35cbdc3f5b64f8d99b/Asset-122x.png" />Concept image to sell the idea to clients <img width="2254" height="4682" width_o="2254" height_o="4682" data-src="https://freight.cargo.site/t/original/i/93c2ca81d4307f3fd73d9716800ab88556ef961868f137ea9b5a63d5427bb310/Asset-22x.png" data-mid="237071628" border="0" src="https://freight.cargo.site/w/1000/i/93c2ca81d4307f3fd73d9716800ab88556ef961868f137ea9b5a63d5427bb310/Asset-22x.png" /> Pretzel Tour Road trips are a perennial part of summer, and we wanted to add a Snyder’s of Hanover spin to one. Rather than predicatably just showig pretzel’s being snacked on in a car, I illustrated a trip that was not just pretzel inspired, but pretzel obsessed with a journal covering one’s travel to all the the nation’s pretzel landmarks: Sourdough Montana, Twist Arkansas, and of course: Hanover, Pennsylvania. <img width="8699" height="2756" width_o="8699" height_o="2756" data-src="https://freight.cargo.site/t/original/i/1f0c8e848adb1eaf63dc2752cbe4b354e2b88e381d68baac28facf6eb0b7efdc/Asset-12x.png" data-mid="237071693" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1f0c8e848adb1eaf63dc2752cbe4b354e2b88e381d68baac28facf6eb0b7efdc/Asset-12x.png" />The full spread, which spanned across 4 frames: Pretzel Dreams A (currently two post) series showcasing the pretzels in a fantastical setting. We were asked with having an exploration in taking the product in a new direction. And...this is where we took it. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd3499a0fe8a8f21bfaa8fa68d2abf247385792c96e0e73a0d882abc17f339fa/pretzel-dreamsArtboard-1-copy-50_2.jpg" data-mid="186205074" border="0" src="https://freight.cargo.site/w/1000/i/fd3499a0fe8a8f21bfaa8fa68d2abf247385792c96e0e73a0d882abc17f339fa/pretzel-dreamsArtboard-1-copy-50_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89e43b81879db23f6068bafba9ff398ff7fe943cca7610b3af9d2a36bc27dc58/pretzel-dreamsArtboard-1-copy-50_1.jpg" data-mid="186205073" border="0" src="https://freight.cargo.site/w/1000/i/89e43b81879db23f6068bafba9ff398ff7fe943cca7610b3af9d2a36bc27dc58/pretzel-dreamsArtboard-1-copy-50_1.jpg" /> National Pretzel DayThere is a national day for everything now, and we decided to showcase America’s forgotten snack: The Pretzel. I honestly cannot believe I got away with this, but it had decent enagement, and everyone on the team and the clients had a fun time. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/916c823961584142025c4654f93f3c4c7bf217e1ddf009616b95ea8945943259/NPD-1.jpg" data-mid="186205281" border="0" src="https://freight.cargo.site/w/1000/i/916c823961584142025c4654f93f3c4c7bf217e1ddf009616b95ea8945943259/NPD-1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eacfd308b942c7cdfa2c08892caca814d00595f0084cc0d5f609a457c2388c2e/NPD-2.jpg" data-mid="186205282" border="0" src="https://freight.cargo.site/w/1000/i/eacfd308b942c7cdfa2c08892caca814d00595f0084cc0d5f609a457c2388c2e/NPD-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a52233ce41e53bd955c95c1fadd6ebf0b4ebe1631eb6fd7ff523f465cdc8b7c7/NPD-3.jpg" data-mid="186205283" border="0" src="https://freight.cargo.site/w/1000/i/a52233ce41e53bd955c95c1fadd6ebf0b4ebe1631eb6fd7ff523f465cdc8b7c7/NPD-3.jpg" /> What am I doing? Through the branch of Publicis PXP, I work on the social media team creating the concepting and execution of several Campbell’s snack brands such as: Pepperidge Farm, covering bith the cookies (mostly cookies) and bakery (bread) aspects. Pepperidge Farm cookies are to be sold as an elevated treat, Millenial women are the core audience, looking for a snack that says having a little treat is self-care. The most asthetic of the trio. Snyder’s of Hanover Pretzels; the problem child. Despite their versatility and astounding bone structure, an old-fashioned pretzel just doesn’t stand out on its own in a sea of flourescent chips. Targeting Millenial-ish men(ish?), it’s social content to engage folks with memes, fun distractions, and salty takes. https://snakobdesign.com/The-Vera-Project Fri, 08 May 2020 22:26:39 +0000 Jake Levin https://snakobdesign.com/The-Vera-Project Branding The Vera ProjectRebrand of The Vera Project Timeframe: January-March 2020 Collaborated with: Kayli Putaportiwon, Martin Lindberg, and Adam Smith (on research, tonal territory, and mission, promise and positioning statements.) Roles: BrandingLayout DesignGraphic DesignerSkills: Adobe IllustratorAdobe PhotoshopAdobe InDesignProcreateResearchTypography <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9d007c03be1aaaadec50cb34657e505773c2e612c74296fd98a1ef43bb574ecc/verahero.jpg" data-mid="94237597" border="0" src="https://freight.cargo.site/w/1000/i/9d007c03be1aaaadec50cb34657e505773c2e612c74296fd98a1ef43bb574ecc/verahero.jpg" /> <img width="4800" height="2116" width_o="4800" height_o="2116" data-src="https://freight.cargo.site/t/original/i/80dfafdf3bf2654e6c25ca82c2e71308cff708681980505a598efb1101ecf0b7/vis-identity-2.jpg" data-mid="72702595" border="0" src="https://freight.cargo.site/w/1000/i/80dfafdf3bf2654e6c25ca82c2e71308cff708681980505a598efb1101ecf0b7/vis-identity-2.jpg" /> BackgroundThe Vera Project is a non-profit organization providing youth in the Seattle an all-ages music venue, classes and workshops for the arts and music industry, volunteer opportunities, and a safe and inclusive social space. The primary offerings of Vera are: • All-ages shows up to 5 nights a week • Screen-printing classes/studio • Audio-engineering classes and facilities • Live production workshops ProblemAs the most visible all-ages venue (and workshop space) in the Seattle Area, The Vera Project has been a fantastic community asset for Seattle’s youth for nearly 20 years, but is currently facing several issues such as: Lack of a cohesive brand idenityMisunderstood target demographicOutdated websitePoor environmental visibility Design for new landing page on desktop ObjectivesThe end product was to create a physical brand book (unfortunately, we could not actually print it because of obvious coronavirus related reasons) that showcased the new brand identity. However, that was a small aspect of the whole project which was: Research the services, history, and audience of VeraCreate a brand identity–Purpose, Mission, Promise, and ConceptBuild a set of brand standards and guidelinesCreate a logo/wordmarkBuild out assets and applications for the new identityCreate examples of collateral that would be used <img width="1373" height="1920" width_o="1373" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9954f507fc867f896d715ef1bb6d2f6b132a1eb52a314fd7bf623ac6534d8c9c/Vera-quarter-page-5-25.png" data-mid="72702476" border="0" src="https://freight.cargo.site/w/1000/i/9954f507fc867f896d715ef1bb6d2f6b132a1eb52a314fd7bf623ac6534d8c9c/Vera-quarter-page-5-25.png" /> <img width="1373" height="1920" width_o="1373" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4c90fdff84f12c9a5ba7b237be4721d49c3224528883a3aad471b43be1cf7231/Vera-quarter-page-bnw-5-16.jpg" data-mid="94237344" border="0" src="https://freight.cargo.site/w/1000/i/4c90fdff84f12c9a5ba7b237be4721d49c3224528883a3aad471b43be1cf7231/Vera-quarter-page-bnw-5-16.jpg" /> <img width="1402" height="1309" width_o="1402" height_o="1309" data-src="https://freight.cargo.site/t/original/i/5ddd6dd5147142422181cfb6a91c04bd93bb347f2e4713cdf8b548739ef0621d/newspapermockup.jpg" data-mid="73954409" border="0" src="https://freight.cargo.site/w/1000/i/5ddd6dd5147142422181cfb6a91c04bd93bb347f2e4713cdf8b548739ef0621d/newspapermockup.jpg" /> Example of a print ad (quarter page for The Stranger) <img width="4288" height="1746" width_o="4288" height_o="1746" data-src="https://freight.cargo.site/t/original/i/44ed2905ed8cb3710419b70aa4a05e5275a0cfe150b535f745e72d0052932f1f/logo-for-web-2.png" data-mid="76943859" border="0" src="https://freight.cargo.site/w/1000/i/44ed2905ed8cb3710419b70aa4a05e5275a0cfe150b535f745e72d0052932f1f/logo-for-web-2.png" /> <img width="4288" height="1746" width_o="4288" height_o="1746" data-src="https://freight.cargo.site/t/original/i/95462a08533c7b7da4c6e1dc49019ee10fba3f7be89826b28812e5f3c30c4bed/logo-rule-for-web-2.png" data-mid="76944325" border="0" src="https://freight.cargo.site/w/1000/i/95462a08533c7b7da4c6e1dc49019ee10fba3f7be89826b28812e5f3c30c4bed/logo-rule-for-web-2.png" /> <img width="4288" height="1746" width_o="4288" height_o="1746" data-src="https://freight.cargo.site/t/original/i/bbc678f01b5785ac1c5572eda3bdbf2b6ea69d8cd7d8ce33e7905657edc70119/color-rules.png" data-mid="73954382" border="0" src="https://freight.cargo.site/w/1000/i/bbc678f01b5785ac1c5572eda3bdbf2b6ea69d8cd7d8ce33e7905657edc70119/color-rules.png" /> ProcessWe started by researching the history, audience, services, and culture of The Vera Project, along with interviewing the operations manager. From that we learned: Audience 18-24 year old Seattle Area Youth looking for creative and social outlets, along with untraditional learning experiences. Their parents and Vera “alumni” who support Vera financially, through volunteering, and community engagement. 25+ Adults who are interested in music and art and are looking to see a show or learn something new. Mission Statement Based on looking at what tonal territories we saw fit we found that: The Vera Project is creative, inclusive, and empowering–committed to building community through music and art. Brand Promise We believe that expression powers personal and community growth. That’s why we are committed to providing an all-ages, safe and accessible venue for entertainment and education. <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/ef9adad280eb80e90152c12ebeb281361bf967cdfb0b79e555877770cad85395/20200109_121837.jpg" data-mid="73954559" border="0" src="https://freight.cargo.site/w/1000/i/ef9adad280eb80e90152c12ebeb281361bf967cdfb0b79e555877770cad85395/20200109_121837.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/e6ed7729facc2de80938d2c51bc1b86ce9e04074a5a9adf6da04bef52000f240/20200116_113555.jpg" data-mid="73954560" border="0" src="https://freight.cargo.site/w/1000/i/e6ed7729facc2de80938d2c51bc1b86ce9e04074a5a9adf6da04bef52000f240/20200116_113555.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8708bb0013daec5478846c7cb6959a081673ecf7b4389a40764079769ce6cff4/Character_Traits-1.jpg" data-mid="73954561" border="0" src="https://freight.cargo.site/w/1000/i/8708bb0013daec5478846c7cb6959a081673ecf7b4389a40764079769ce6cff4/Character_Traits-1.jpg" /> Whiteboard sessions finding tonal territories, approach, and promise. SolutionThe Vera project is an outlet for the musical and artistic creativity of Seattle’s youth, empowers them to grow as individuals with confidence, and works to include all, no matter their background, race, gender, religion, class, or ableness. My overall concept became “Amplify your DIY,” with advertising and overall messaging promoting Vera as a platform to elevate one’s creativity, self-fulfillment, and self-actualization. This also led to the most controversial decision I made: the color palette, which was almost, CMYK, utilizing the lightest Pantone shade of yellow available to make a distinction. This was to emphasize that just like CMYK, Vera provides the components to build something larger, more creative, and different. <img width="2210" height="2640" width_o="2210" height_o="2640" data-src="https://freight.cargo.site/t/original/i/d68c26fb811798fc97613fb35b9a680d824b4f48cb36767a74e760c2417072de/frontdoor3.jpg" data-mid="73954388" border="0" src="https://freight.cargo.site/w/1000/i/d68c26fb811798fc97613fb35b9a680d824b4f48cb36767a74e760c2417072de/frontdoor3.jpg" /> Main entrance For the identity I utilized several elements such as: The lightning bolt This has been repurposed from the original logo and Vera’s origins in the old Electic Union building, and has been integrated into the logo. Ink smears/blobs As one of Vera’s primary draws is the screenprinting studio, I used an element that is both a common sight inside the buildinb itself, but unique to stand out visually, especially when place unexpectadly or out scale. Overlapping and blended visuals Vera is an inclusive mix of folks from all ages and backgrounds, and the mixing of colors and elements is used to evoke that. Legible type Inclusion requires accessibility, which requires bold, but still legible type solutions. <img width="3118" height="2150" width_o="3118" height_o="2150" data-src="https://freight.cargo.site/t/original/i/4e8b1da4cf1f40c531ae23b27d236b4161526073f0f8d75d8db3e318ef166779/officesidecropped-5-27.jpg" data-mid="73954719" border="0" src="https://freight.cargo.site/w/1000/i/4e8b1da4cf1f40c531ae23b27d236b4161526073f0f8d75d8db3e318ef166779/officesidecropped-5-27.jpg" /> Office Entrance <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/939568bbd69499976eb348bd2739180e144674f3ca8c82fb2eb0a0f4d348ee2d/tshirtmockup2white4web.png" data-mid="73960039" border="0" src="https://freight.cargo.site/w/1000/i/939568bbd69499976eb348bd2739180e144674f3ca8c82fb2eb0a0f4d348ee2d/tshirtmockup2white4web.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/c194af58eca73e12a829506cfbccb181182c99cc102e2512e1afe9905e2a433b/tshirtmockup64web.png" data-mid="73960041" border="0" src="https://freight.cargo.site/w/1000/i/c194af58eca73e12a829506cfbccb181182c99cc102e2512e1afe9905e2a433b/tshirtmockup64web.png" /> Couple of T-shirts Application The assets I built up besides the brandbook with its logo, type, color, and photo guidelines contains examples of: Exterior/Environmental GraphicsVera is currently in a large grey building and is easily overlooked by its neighbor KEXP (in fact the barista inside KEXP said they frequently get guests who were looking for Vera). New WebsiteA more fun and modern look, with an emphasis on the class offerings and show schedule. Print AdsTo bring attention to programs and other offerings. MerchandiseVera runs largely on donations and city funding, merchandise can be sold to donors, alumni, and parents to help raise funds, with the added advantage of much of it being able to be printed in-house and onsite. <img width="5130" height="2400" width_o="5130" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ab4fdc8ef92a7cf868538caf09fa68ae26676f6fa7246ba67ee2204e93d4ca50/phototreatment-6-7.jpg" data-mid="73954401" border="0" src="https://freight.cargo.site/w/1000/i/ab4fdc8ef92a7cf868538caf09fa68ae26676f6fa7246ba67ee2204e93d4ca50/phototreatment-6-7.jpg" /> How to apply the photo treatment. <img width="1666" height="896" width_o="1666" height_o="896" data-src="https://freight.cargo.site/t/original/i/3334f4e57f1168f7546caba639b818081961d529d97427c141fa1ff4bbe86af5/classpage-mockup-5-26.png" data-mid="72702473" border="0" src="https://freight.cargo.site/w/1000/i/3334f4e57f1168f7546caba639b818081961d529d97427c141fa1ff4bbe86af5/classpage-mockup-5-26.png" /> Classes page (for screenprinting and audio engineering) <img width="2085" height="2043" width_o="2085" height_o="2043" data-src="https://freight.cargo.site/t/original/i/928d7bd8dde73e1caaf66d5140ad6b7fc5698d644f4b7c0d410cb515c10c958f/buttons3forweb.png" data-mid="73961327" border="0" src="https://freight.cargo.site/w/1000/i/928d7bd8dde73e1caaf66d5140ad6b7fc5698d644f4b7c0d410cb515c10c958f/buttons3forweb.png" /> <img width="1353" height="1929" width_o="1353" height_o="1929" data-src="https://freight.cargo.site/t/original/i/227f0e8731624b8067aa261657b35b3653f66b7547f0be0774b2a6dc7f48992a/veraapron-5-16.png" data-mid="72701323" border="0" src="https://freight.cargo.site/w/1000/i/227f0e8731624b8067aa261657b35b3653f66b7547f0be0774b2a6dc7f48992a/veraapron-5-16.png" /> <img width="3646" height="2404" width_o="3646" height_o="2404" data-src="https://freight.cargo.site/t/original/i/8fdd4545a31193afc54bc6333c71a4b351606f4d4d30e69f2db6c25b2250a5a6/new-patch-5-16.png" data-mid="72701321" border="0" src="https://freight.cargo.site/w/1000/i/8fdd4545a31193afc54bc6333c71a4b351606f4d4d30e69f2db6c25b2250a5a6/new-patch-5-16.png" /> ReflectionWhen reviewed, all components in the guide were described as looking like what The Vera Project intends to project. The guidebook itself is extremely comprehensive and shows a full range of the tools and usage of how the brand is used.This project was a total roller coaster of emotions but overall was incredibly rewarding. https://snakobdesign.com/EXO-Cricket Mon, 11 Jan 2021 01:15:41 +0000 Jake Levin https://snakobdesign.com/EXO-Cricket Illustration/Advertising/Typography EXO Cricket Protein Bars Timeframe: November 2019 Team Member: Christine Chang (Co-Researcher and Designer, Photographer) Roles:DesignerIllustratorResearcherModelSkills: DesignAdobe IllustratorAdobe PhotoshopTypographyIllustrationCustomer Research <img width="1250" height="2479" width_o="1250" height_o="2479" data-src="https://freight.cargo.site/t/original/i/1f604060c2b590587f18e2389ea77b350c853bae898e3fe8d90a0e36116a7eb7/hero.jpg" data-mid="94623776" border="0" src="https://freight.cargo.site/w/1000/i/1f604060c2b590587f18e2389ea77b350c853bae898e3fe8d90a0e36116a7eb7/hero.jpg" /> ProblemWith the world’s resources and land becoming increasingly scarce, how can people be convinced to switch from traditional Western forms of animal protein consumption (beef, chicken, pork, etc) to a more sustainable and environmentally conscious source of protein? Specifically insect based protein (in the form of crickets) which takes up much less space, energy, and water. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ec75f06a47b0f95e10ca354f717582188ed7b9eda159ad8ca9cac34b3334bf1b/fannypack.jpg" data-mid="94623775" border="0" src="https://freight.cargo.site/w/1000/i/ec75f06a47b0f95e10ca354f717582188ed7b9eda159ad8ca9cac34b3334bf1b/fannypack.jpg" /> Web add for Facebook/Amazon use BackgroundExo Cricket creates and sells protein bars and cricket powder using much fewer resources than “normal” protein does. EXO currently markets their products to a younger audience (20’s and younger) , and specifically that of bodybuilders and athletes. Targeting an audience of Gen-X consumers (~40-54 years old), a campaign to convince them that eating bugs isn’t gross, but is in fact easy, fast, and approachable. Project GoalDesign and approachable and relatable campaign to be printed on 3 single page (8.5”x11”) ads, 4 banner ads for web use (mobile and desktop), and 10’x30’ outdoor billboard. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/16b6352a6ac97c2bf824e00ba50f447038e005dbc5500c6a39f91fb1a064967a/billboard.jpg" data-mid="94622173" border="0" src="https://freight.cargo.site/w/1000/i/16b6352a6ac97c2bf824e00ba50f447038e005dbc5500c6a39f91fb1a064967a/billboard.jpg" /> &nbsp;Big 30’x10’ Billboard. Not too buggy. Process It started by researching EXO and what their products were, and what their current ads were like, along with a comparison to their competitors (both in conventional protein bars, and bug-based protein alternatives). Their current campaign is pretty basic, lots of social media with food “porn shots” that are close ups of the product, and attractive fitness models holding the packaged bar. No one is eating the product (we tried it...it’s not bad! I was pleasantly surprised) and it is definitely marketed in an “influencer” style. There are also ads tied in with the movie Snowpiercer...which if you haven't seen that movie, SPOILER ALERT: this is not a good way to sell the product. Sorry. We surveyed some folks on their current perceptions and knowledge of the product, and then offered samples. Almost universally, everyone had heard of cricket protein, but could not name a single brand. After sampling (only one person refused, they were vegetarian–so am I, but I was way too curious not to try it!) The feedback was very positive, aside from some complaints about greasiness, and surprisingly, several folks were disappointed by the lack of visible cricket. The biggest barriers to purchasing it was lack of visibility, availability, and high price point. We looked at what the lifestyle of a typical Gen-X'er is, which now is in general: Mid-career, raising children, busy/time constraints/ environmentally conscious, but also a frequent purchaser of consumer goods. We also looked at where they currently shop, what brands they trust, and where they spend their time on the internet (Hello Facebook and Amazon). In general, fitness is on their minds, but is not a lifestyle. The demand for energy to power them through their busy/hectic day is a higher concern than a product to increase strength and bulk up. <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7d9b0a37c8eb3623c6cc62c24ab05337f8f6dada6eea6ae47265f0c18aa1a250/amazon1.jpg" data-mid="94622227" border="0" src="https://freight.cargo.site/w/1000/i/7d9b0a37c8eb3623c6cc62c24ab05337f8f6dada6eea6ae47265f0c18aa1a250/amazon1.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e4c0cfb9dbb184dc172a63b2797477b1c5ed9446c84b7e36be21584c09c313d2/Amazon2.jpg" data-mid="94622228" border="0" src="https://freight.cargo.site/w/1000/i/e4c0cfb9dbb184dc172a63b2797477b1c5ed9446c84b7e36be21584c09c313d2/Amazon2.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/64aeda80b520c8ec1e6ef865b8b7a709bd550d7f08e1fc7272ec9b78fa495b56/bbc1.jpg" data-mid="94622230" border="0" src="https://freight.cargo.site/w/1000/i/64aeda80b520c8ec1e6ef865b8b7a709bd550d7f08e1fc7272ec9b78fa495b56/bbc1.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bf3b56ace07e177f2fb9ec72c38904f984e2d09a6bf57533c811d033f8d2a54d/facebook.jpg" data-mid="94622263" border="0" src="https://freight.cargo.site/w/1000/i/bf3b56ace07e177f2fb9ec72c38904f984e2d09a6bf57533c811d033f8d2a54d/facebook.jpg" /> Web usage (Desktop) <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/186f39d05fccdb8803909458f990a48897b4c00e7f8ee1967cd5f1252ced28a9/allprint.jpg" data-mid="94622224" border="0" src="https://freight.cargo.site/w/1000/i/186f39d05fccdb8803909458f990a48897b4c00e7f8ee1967cd5f1252ced28a9/allprint.jpg" /> 8.5”x11” Print ads (built by Christine Chang) SolutionAfter looking through several concepts, we started getting some potential looking at Gen-X not as some stressed out boring adults, but as some folks who were cool, and hip, and fought the man, man. This was the grunge generation, and now they are raising the next generation of hellraisers. So we wanted it to be revolutionary. But like...how? And then we had that “Aha” moment when we overheard someone say “Oh, I always carry a Clif Bar in my purse in case me or one of the kids needs some energy” So we came up with: Take the Revolution with you. Gen-X is also the generation of cargo pants, fanny packs, and some questionable headwear, and we used that as the catalyst for our design. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2833ffa24e65ab3c4212d0a42ff3c70e5316e129a661f7fae8b1cdab5e6123bc/homedepot.jpg" data-mid="94622292" border="0" src="https://freight.cargo.site/w/1000/i/2833ffa24e65ab3c4212d0a42ff3c70e5316e129a661f7fae8b1cdab5e6123bc/homedepot.jpg" /> Web ad (Mobile banner) ConclusionWith the biggest obstacle being Christine and I having fairly different graphic styles (She is very clean, precise, and often minimal) I think our outcome was very successful. We both love illustration overlays over photography and wanted to add a fun and relatable element to the “revolution” idea. We sketched out our type and image ideas over some thumbnails and then Christine took some photographs of me with EXO bars in the pockets of the cargo shorts, fanny pack, and cap-sac that I was wearing. Christine finalized the typography style and selected the brush to be used for it, while I designed the cricket element. We then split the work on deliverables with Christine building the print ads, while I made the digital ads and billboard. I’m proud of how well we were able to have made a style that was able to be used by both of us indistinguishably. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8043624480601511c35d887da02824526f5b35a0d847ac958c530cfcb5c916ad/thumbnail.jpg" data-mid="94623054" border="0" src="https://freight.cargo.site/w/1000/i/8043624480601511c35d887da02824526f5b35a0d847ac958c530cfcb5c916ad/thumbnail.jpg" /> https://snakobdesign.com/Regrets Thu, 21 May 2020 02:47:22 +0000 Jake Levin https://snakobdesign.com/Regrets Illustration/Design/Copywriting 50 Days of Illustrated RegretsA weird personal odyssey Timeframe: January-May 2020 Solo Project Roles: IllustrationLayout DesignGraphic DesignerCopywritingSkills: ProcreateAdobe InDesignCreative ThinkingTime managementCommitment <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/0449efcad38668d3e272d5a8a761ba0ca63cfd62df38b57bc2c3fde07fc9bf01/Covermockup.jpg" data-mid="72672737" border="0" src="https://freight.cargo.site/w/1000/i/0449efcad38668d3e272d5a8a761ba0ca63cfd62df38b57bc2c3fde07fc9bf01/Covermockup.jpg" /> Challenge/ProblemSometimes we make mistakes or bad decisions. Sometimes it is something that is totally in our control and we just biffed it; other times an outside influence just ruined our day. Regardless of how they began, all of us have a lot of REGRETS. Anyone who doesn’t is either a liar or comes from such a background of privilege that I regret their existence. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/485a2d9bd62bbfbce3546fd51500da3692e8963cce95c73666dcaa23cca783d2/poorguitar.jpg" data-mid="92797186" border="0" src="https://freight.cargo.site/w/1000/i/485a2d9bd62bbfbce3546fd51500da3692e8963cce95c73666dcaa23cca783d2/poorguitar.jpg" /> Background50 Regrets was actually the product of a regret in the making. Ok, I have a little story: I started a freelance project rebranding my friends’ business, and used it as my winter quarter Special Project. I thought I was being clever and could triple dip for class credit, internship credit, and money. Things went sideways, and 4 weeks into the quarter I needed a new project. After a couple panicked calls/texts to some alumni, I brainstormed for a bit, and then in the shower trying to destress I found it: 50 Days of Illustrated Regrets. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3aa85f7154d5f623ac0a4fd7c75f04a4492951dc8485b482d77a00fd51ca580b/Harley.jpg" data-mid="92797205" border="0" src="https://freight.cargo.site/w/1000/i/3aa85f7154d5f623ac0a4fd7c75f04a4492951dc8485b482d77a00fd51ca580b/Harley.jpg" /> This dog will eat ANYTHING Project Goals The initial goal was to create an illustration of a regret (most were mine, some were sourced from friends and family, others are global regrets) every day for 50 days. After the 50 days/illustrations were over I made the following secondary goal to create a printed compilation of these regrets, which was: Pick the best 24 (based mostly on what was funniest/better illustrations, other factors). I came up with 24 as the quantity mostly because it was in my budget, and 50 is a significantly larger zine (physically and emotionally)Bring them into a consistent art directionCreate a compilation with a background for the regretsMake it real! The soft skill goal of the was really to push my mind to find 50 regrets! I honestly thought I would have had hundreds. Turns out it's about 40ish, and there were about a dozen sourced from my friends. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5a701be4693931824bed515eed4287f59dd07466dd4c43347fd01b9c9869ad2a/favband.jpg" data-mid="92797212" border="0" src="https://freight.cargo.site/w/1000/i/5a701be4693931824bed515eed4287f59dd07466dd4c43347fd01b9c9869ad2a/favband.jpg" /> Possibly my favorite illustration I have ever made (It’s Marissa Paternoster from The Screaming Females) ProcessI brainstormed many regrettable things I have done or have happened to me. I asked other folks for their regrets, opinions on mine. Created some more regrets. Then illustrated one a day, every night before going to bed. Oh no! Run out of regrets? Ask a friend if there’s anything they regret lately! Or drink a bunch and make a new one, and draw it out. Then added a caption with an explanation or backstory. <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f3b73bafb66f79fde3bc7f6e7e135f46d711832225f8fc4fe538110f87dbffe4/sohigh.jpg" data-mid="92797165" border="0" src="https://freight.cargo.site/w/1000/i/f3b73bafb66f79fde3bc7f6e7e135f46d711832225f8fc4fe538110f87dbffe4/sohigh.jpg" /> This is me. Solution For building the zine. I put everything into the orange, black, green, and white color palette (that is also used on this site, and my business card, etc) and used the black outline style art direction. It meant redoing a LOT of the illustrations, but it was worth it for quality and consistency. The food is a little less appealing now, but I liked the challenge of it. Some illustrations I had done earlier were bad. Like, really bad, and were also kind of lazy. I used this as an opportunity to repent for my crimes against illustration. <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/51b6ac4bc6c38ac310ecffcfd594ed7d0752060295b90a02a5cc07eb30fbaf7e/Insidespread.jpg" data-mid="72672738" border="0" src="https://freight.cargo.site/w/1000/i/51b6ac4bc6c38ac310ecffcfd594ed7d0752060295b90a02a5cc07eb30fbaf7e/Insidespread.jpg" /> Reflections This was a fun and incredibly personal project for me. It kind of evolved from a problem looking for a solution, into a solution looking for a problem, and then turning into an identity project. I had fun, I feel emotionally rewarded. I MADE STICKERS.&nbsp; It’s done. And I want to do it all over again. <img width="750" height="746" width_o="750" height_o="746" data-src="https://freight.cargo.site/t/original/i/6dba6f1244ede912fef4b119c4051ba14b143930679b6ecc14c0556cc61e3671/deathwichsticker2.jpg" data-mid="72672766" border="0" src="https://freight.cargo.site/w/750/i/6dba6f1244ede912fef4b119c4051ba14b143930679b6ecc14c0556cc61e3671/deathwichsticker2.jpg" /> Ok, it’s a mock-up, sorry. https://snakobdesign.com/BIG-PIG Fri, 08 May 2020 23:29:33 +0000 Jake Levin https://snakobdesign.com/BIG-PIG Illustration/Typography BIG PIGPoster (Series?) Timeframe: February 2020 Solo Project Roles: IllustrationSkills: ProcreateAdobe InDesignCreative ThinkingTime managementScreen Printing <img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/f8fb3f09cdc65e210754dde246e4945f700e6c489252b78aacc52cc94b510cbc/bigpigmockup.jpg" data-mid="73743893" border="0" src="https://freight.cargo.site/w/1000/i/f8fb3f09cdc65e210754dde246e4945f700e6c489252b78aacc52cc94b510cbc/bigpigmockup.jpg" /> BIG PIG in all of it’s mock-up glory! ProblemCraigslist has a very ugly UI, what if it made of 18”x24” posters instead of an online interface? BackgroundThe initial purpose was to create a type-only poster out of a random craigslist item,in this case a very large piggy bank (it was really creepy too). We had to keep all of the copy except for one text/block or sentence. Then to make a poster with a structure and can have illustrative elements. The third was a free-for-all. Fun fact: this disappeared off of Craigslist before the week was over, could someone have actually purchased it?! <img width="5060" height="4994" width_o="5060" height_o="4994" data-src="https://freight.cargo.site/t/original/i/b92034ce9c3f8006d3bb3dcb6dc0251f6a1eb98e043196f7ddb6f09ccdf765c2/2-new.jpg" data-mid="73743891" border="0" src="https://freight.cargo.site/w/1000/i/b92034ce9c3f8006d3bb3dcb6dc0251f6a1eb98e043196f7ddb6f09ccdf765c2/2-new.jpg" /> Editions 2 and 3, allowing imagery. Objective Create a compelling poster to sell a BIG piggy bank to its intended audience (in theory this would be probably rural grandparents who want their grandkids to grow up fically educated), and then do it again. And one more time! AGAIN! Realistically though, it was to work on brainstorming, creative thinking and typography. ProcessBegan with researching what the Big Pig is. Then I picked a color palette based off of a pink that really spoke “piggy bank” to me. I looked up examples of all-type posters for inspiration. Sketched out different iterations. Other than the pink color choice this actually turned out into a disaster.I was really a at loss.This whole process of despair and failure repeated itself on the next rendition of the poster, in which we were to add in imagery. <img width="5400" height="7200" width_o="5400" height_o="7200" data-src="https://freight.cargo.site/t/original/i/070db4e728f97bfcd3cc496dc76993d44173f451f7d48776535b17a25d4f2be3/Big-Pig-fails-2.jpg" data-mid="73743497" border="0" src="https://freight.cargo.site/w/1000/i/070db4e728f97bfcd3cc496dc76993d44173f451f7d48776535b17a25d4f2be3/Big-Pig-fails-2.jpg" /> These were a couple iterations I made that made me want to cry <img width="5400" height="7200" width_o="5400" height_o="7200" data-src="https://freight.cargo.site/t/original/i/527a2f508ab09c2f7907f9df4c4ce2617b2b9f86e1957cdf0c6922e746ffaf31/Big-Pig-fails-1.jpg" data-mid="73743496" border="0" src="https://freight.cargo.site/w/1000/i/527a2f508ab09c2f7907f9df4c4ce2617b2b9f86e1957cdf0c6922e746ffaf31/Big-Pig-fails-1.jpg" /> . <img width="5400" height="7200" width_o="5400" height_o="7200" data-src="https://freight.cargo.site/t/original/i/ac82cb55ebb91ddccf6b422d1de00009cabfc7346248eb6d8faaf2394098ca64/structural-big-pib.jpg" data-mid="73743987" border="0" src="https://freight.cargo.site/w/1000/i/ac82cb55ebb91ddccf6b422d1de00009cabfc7346248eb6d8faaf2394098ca64/structural-big-pib.jpg" /> A really creepy and awful iteration of the 2nd version (allowing imagery-that is the actual, real life, meat-space piggy bank! FREAKY.) Solution Honestly, this project was completed out of desperation. I had an imperial ton of time playing around with different layouts and color patterns. And I just couldn’t find something that really said “Big Pig.” I had to kind of break my mind from thinking of it being a rational purchase, and just embrace the insanity of the comically large piggy bank and just drew out the text as big as possible and squeezed all the body copy inside the name (like money squeezed in a bank?)&nbsp;I printed out the poster with minutes to spare before the school closed. <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/79dcebf6b9b970da922faf04f00aa520e096ce850873fcf49d485409ef53f803/bigpigirl.jpg" data-mid="73743892" border="0" src="https://freight.cargo.site/w/1000/i/79dcebf6b9b970da922faf04f00aa520e096ce850873fcf49d485409ef53f803/bigpigirl.jpg" /> Fresh off the ol’ screen print rig. She’s a big poster, she’s about 25” tall and about 18” wide. ReflectionsI put up the poster and kind of hid my face out of embarrassment, as I spent hours researching, sketching, iterating, and then in a crunch getting really weird and just cranking something out. The reception was a lot better than I expected. I have now screen-printed the poster in full-size (18”x25”–about the same size as the pig itself) and have been selling the prints. <img width="724" height="416" width_o="724" height_o="416" data-src="https://freight.cargo.site/t/original/i/22fca5142e660e73aa25de8038bbc520b5cbe632a3b53473a3de11ffe58f04db/Screen-Shot-2020-05-15-at-3.57.52-PM.png" data-mid="73743905" border="0" src="https://freight.cargo.site/w/724/i/22fca5142e660e73aa25de8038bbc520b5cbe632a3b53473a3de11ffe58f04db/Screen-Shot-2020-05-15-at-3.57.52-PM.png" /> <img width="482" height="240" width_o="482" height_o="240" data-src="https://freight.cargo.site/t/original/i/acfa50d77bae5b8774835aac8f060323bfde11b44f4c4ac67cc3bd7dcaffb481/Screen-Shot-2020-06-01-at-9.21.13-AM.png" data-mid="73743904" border="0" src="https://freight.cargo.site/w/482/i/acfa50d77bae5b8774835aac8f060323bfde11b44f4c4ac67cc3bd7dcaffb481/Screen-Shot-2020-06-01-at-9.21.13-AM.png" /> <img width="2164" height="986" width_o="2164" height_o="986" data-src="https://freight.cargo.site/t/original/i/5ae1cd8f138fc8a8e1705616c9cab22c670e666cc59694297e3c0be954cd4a17/Screen-Shot-2020-05-15-at-4.05.31-PM.png" data-mid="73743906" border="0" src="https://freight.cargo.site/w/1000/i/5ae1cd8f138fc8a8e1705616c9cab22c670e666cc59694297e3c0be954cd4a17/Screen-Shot-2020-05-15-at-4.05.31-PM.png" /> <img width="610" height="314" width_o="610" height_o="314" data-src="https://freight.cargo.site/t/original/i/56e5ce9fc92d672d0e873edee37a7b0e2197465dacd6bf07ed9a5b82ace6b79c/Screen-Shot-2020-05-15-at-4.09.19-PM.png" data-mid="73743907" border="0" src="https://freight.cargo.site/w/610/i/56e5ce9fc92d672d0e873edee37a7b0e2197465dacd6bf07ed9a5b82ace6b79c/Screen-Shot-2020-05-15-at-4.09.19-PM.png" /> <img width="616" height="318" width_o="616" height_o="318" data-src="https://freight.cargo.site/t/original/i/c9db19d182df1fc5721da47896683b4510f2bdb2b0128576bc80368ef944fd0d/Screen-Shot-2020-05-15-at-4.26.45-PM.png" data-mid="73743908" border="0" src="https://freight.cargo.site/w/616/i/c9db19d182df1fc5721da47896683b4510f2bdb2b0128576bc80368ef944fd0d/Screen-Shot-2020-05-15-at-4.26.45-PM.png" /> Hey look, it’s in Zoom! (not my room, sorry)